Tena is a popular launching point for jungle, kayaking and rafting tours in Ecuador's Amazon rainforest region. The entry to the city is marked by a statue of the indigenous hero Jumandy, who courageously led an uprising against the Spanish colonizers in 1578, and was subsequently executed.

At the unification of the Tena and Pano rivers in the center of town lies a popular pedestrian bridge, "el puente peatonal". The rivers become the Tena River, which soon joins with the Misahualli and eventually flows into the Napo River. The Napo winds its way east into Peru and Brazil, and is in effect the 9th largest tributary to the Amazon River.

Tena is popular with travelers, since it is known as being peaceful, orderly, clean and more geared towards tourists. Many inexpensive hotels, tourist agencies, and restaurants cater to backpackers who commonly use the town as a jumping-off point for trips into the rainforest. Tena is surrounded by forested hills and is located at the edge of the Andes, which are visible to the west.

Tena and its surrounding indigenous communities are also bases for many volunteers working for reforestation projects, with community support in development initiatives in diverse, but connected areas such as bio-piracy, ecotourism and capacity building. Ecuador has one of the best politically organized indigenous populations in Latin America and Tena houses two major confederations, Fonakin (Federacion de Organisaciones de la Nacionalidades Kichwa de Napo) and Ashin (Association de Shamanes Indigenas de Napo); one of the major stand-offs during the 2001 indigenous uprising in Ecuador, took place here.

In comparison to Puyo, the capital of the neighboring province Pastaza, which is both bigger and growing faster, Tena has a lively night life with bars that cater to foreigners. Friday and Saturday nights crowds of volunteers, guides (both indigenous and foreign), and local young people assemble in the "discotecas" playing reggaeton, salsa, and pop music. One will also find a wide variety of "comidas tipicas", preparing and serving food in the traditional manners of the local peoples